Long before Tehillah Braun became known publicly alongside Pencils of Promise founder Adam Braun, she was building a creative career of her own. Her path has moved through modeling, luxury e-commerce, professional design training and interior design, eventually leading to Tribe By Design and her seasonal décor venture, New England Pumpkins.
Her background stretches from childhood in South Africa to New England, where she moved at age nine. Today, Braun combines design entrepreneurship with philanthropy and a busy family life that includes two sets of twins. Her work is especially interesting because it moves between polished residential design and approachable seasonal styling for real family homes.
Quick Facts
| Field | Details |
|---|---|
| Full Name | Tehillah Braun, née Voslevitz |
| Profession | Interior Designer and Entrepreneur |
| Early Childhood | South Africa |
| Moved to New England | Age nine |
| Design Education | New York School of Interior Design |
| Additional Study | Landscape Architecture |
| Earlier Career | Modeling and AHAlife |
| Interior Design Business | Tribe By Design |
| Seasonal Design Business | New England Pumpkins |
| Professional Profile | |
| @TehillahBraun | |
| Seasonal Brand Instagram | @NewEnglandPumpkins |
| Spouse | Adam Braun, married in 2014 |
| Children | Four children, including two sets of twins |
Tehillah’s professional profile identifies her as the owner of Tribe By Design, while Adam’s current public biography confirms that the couple are parents to two sets of twins. His public Instagram biography also links Tehillah and New England Pumpkins directly.
From South Africa to a New England Design Sensibility
Tehillah spent her first years in South Africa before moving to New England at nine. Her own description of that transition focuses on what she noticed visually: the region’s intense seasonal colors, traditions and the way decorating could change the character of a home. Those memories later became part of the story behind New England Pumpkins.
Rather than describing fall décor as a purely commercial idea, she connects it to the excitement she felt after arriving in New England. Her current seasonal work uses pumpkins, gourds, hay and natural materials to create the kind of layered autumn scenes that first caught her attention as a child.
Education and the Unconventional Route Into Design
Braun studied landscape architecture before pursuing more specialized interior-design training at the New York School of Interior Design. Her professional profile continues to list the institution alongside Tribe By Design, while her current business biography describes her as a certified designer.
Her education was not a straightforward four-year-college story. Adam Braun has previously discussed the financial strain she experienced during her earlier studies, including substantial student debt before she had earned a bachelor’s degree. She ultimately built her professional credentials through a combination of work experience and focused design education.
Modeling, Lisa Blue and the AHAlife Years
Before becoming primarily associated with interiors, Tehillah worked as a model under the name Tehillah Voslevitz. She appeared in the 2011 Lisa Blue swimwear presentation, providing one of the clearest surviving records of her work in fashion before her move deeper into the design business.
By the time of her 2014 wedding, she was working as an executive at AHAlife, a digital marketplace created to connect shoppers with distinctive products from designers, artisans and creative businesses. That experience placed her at the intersection of aesthetics, product curation and commerce before interiors became her primary professional focus.
Experience With Meyer Davis and SB Architects
Tehillah’s current biography names Meyer Davis and SB Architects among the firms where she developed her design career. These were not casual decorating environments; both operate in professional architecture and design, giving her exposure to the more structured side of building spaces before she moved into independent work.
It is important not to assign specific hotel or residential projects to Braun without documentation of her individual role. What her career history does establish is experience inside established design practices before launching her own firm—a foundation that helps explain the use of renderings, spatial planning and detailed furniture sourcing in her later client work.
Tribe By Design and How Tehillah Works With Clients
Through Tribe By Design, Braun moved from working around larger creative organizations to managing interior-design clients under her own business. A detailed look at her workday described her reviewing furniture, studying renderings, zooming into design details and developing visual boards for clients rather than functioning simply as a stylist choosing decorative accessories.
Adam Braun summed up that process particularly well when discussing her work: “She’s doing everything from looking at renderings to building out vision boards.” The description gives a more concrete picture of Tribe By Design than a generic list of decorating services: her work moves from early visual planning to close examination of individual furnishings and finished spatial concepts.
What Her Current Work Reveals About Her Design Style
Braun’s seasonal portfolio provides the clearest public examples of how she builds a visual palette. The Neutral Beauty collection uses creams, beige tones and sage greens, arranged in layers so the display feels soft rather than overly bright. The Dark Magic collection takes the opposite approach, relying on burgundy, dark green and unusually shaped pumpkins for greater contrast.
What connects the collections is an emphasis on scale, texture and height. Braun recommends hay bales when an entrance lacks stairs because elevation gives the arrangement more dimension. Instead of treating pumpkins as individual decorations, the products become compositional elements—large forms for focus, smaller shapes for layering and natural textures for depth.
New England Pumpkins: Services, Packages and Pricing
New England Pumpkins serves Fairfield County, Connecticut, and Westchester County, New York. The concept is essentially a seasonal design-and-installation service: the company sources the materials, delivers them and creates finished porch displays for houses, businesses and events.
The current service structure is unusually transparent for a design business, with core package prices and common add-ons published online:
| Service | Current Starting Price / Detail |
|---|---|
| Classic Autumn Package | From $300 |
| Neutral Beauty Package | From $300 |
| Modern Design Package | From $300 |
| Dark Magic Package | From $300 |
| Custom Installation | From $1,500 |
| Hay Bale Add-on | $35 |
| Corn Stalk Add-on | $40 |
| Showstopper Prize Pumpkin | $190 |
| End-of-Season Removal | $150 |
The brand also publishes customer reactions focused on convenience and the finished look. One customer described the service as “Zero stress, incredible experience!”, while another highlighted the value of locally sourced pumpkins and avoiding disposable plastic décor. These testimonials fit the business’s positioning around both aesthetics and convenience.
Tehillah describes the purpose of the venture in similarly personal terms: “My goal is simple: to deliver beauty, delight, and a touch of magic to your home, business, or event.” That statement connects the commercial service directly with the childhood fascination with New England autumns that she describes in her biography.
How Tehillah and Adam Braun Met
The couple’s story began through mutual connections rather than through Adam’s nonprofit or Tehillah’s design work. In the account included in Adam’s relationship story, he first heard about a woman named Tehillah during a rooftop barbecue. Her distinctive name caught his attention before the two had even met.
After exchanging messages, they eventually met in person at a birthday dinner. Adam later described Tehillah as someone whose presence encouraged him to become more attentive to personal relationships while he was consumed by the intense work of building Pencils of Promise. His writing about her focuses less on status and more on the effect she had on the way he related to other people.
What Adam Braun Has Said About Tehillah
Adam’s own comments give the relationship more personality than a simple wedding timeline. In his writing, he described her ability to make the person she was speaking with feel like the center of her attention, and he connected meeting Tehillah with a broader lesson about surrounding yourself with people who make you better.
His comments became even more direct in a public Q&A after their marriage. Asked what he would want most in life, Adam answered: “Years ago I would have said a great woman to share my life with, but fortunately I found that in my wife Tehillah.”
Marriage, Scooter Braun and Two Sets of Twins
Tehillah Voslevitz and Adam Braun married in May 2014 in Peekskill, New York. The wedding attracted entertainment coverage because Adam is the brother of music executive Scooter Braun, and guests included figures from Scooter’s professional circle. At the time, Tehillah was described as a former model and AHAlife executive.
The couple later welcomed twins Bayla and Dylan, who were four years old in late 2020. Their family subsequently expanded with a second set of twins. Adam’s current biography now describes what he calls his most important roles as being Tehillah’s partner and father to their two sets of twins.
Design Work Inside a Busy Family Life
A 2020 profile offers one of the more useful glimpses into how Braun’s career worked alongside motherhood. While raising Bayla and Dylan, she was still reviewing client renderings, examining furniture pieces and assembling digital inspiration boards. The details are practical rather than glamorous, showing the planning work that happens behind completed interiors.
With a second set of twins later joining the family, Tehillah has continued to maintain a professional presence through Tribe By Design and New England Pumpkins. Her current seasonal business is especially closely tied to home life, since its installations are designed around porches, family photographs, neighborhood traditions and autumn celebrations.
Philanthropy and Public Life
Tehillah has appeared with Adam for years at events associated with Pencils of Promise, the education organization he founded. Their connection remains current: the couple are listed together on the 2026 Pencils of Promise Gala host committee, showing continued participation rather than a purely historical association with the organization.
Their civic involvement has also included the 2021 George H.W. Bush Points of Light Awards, where Adam and Tehillah were named together on the honorary committee. These appearances place philanthropy alongside design and family as one of the recurring parts of their public life.
Social Media Presence
Tehillah maintains a professional profile on LinkedIn, where she is identified as the owner of Tribe By Design and connected with the New York School of Interior Design. Her public Instagram identity is linked as @TehillahBraun, while Adam’s public social-media biography also identifies her with the seasonal brand @NewEnglandPumpkins.
For her most current design activity, New England Pumpkins is the more useful brand to follow because it represents an actively marketed service with seasonal collections, pricing and installation work. The business website also provides direct access to the current packages offered across Fairfield and Westchester counties.
Conclusion
Tehillah Braun’s résumé is more substantial than the familiar label “Adam Braun’s wife” suggests. Her career has included modeling, AHAlife, formal design education, experience with established architecture and design firms, ownership of Tribe By Design and the development of a seasonal business with clearly defined products and services.
Her most visible current work is New England Pumpkins, where the connection between her New England childhood and professional design career is especially easy to see. Readers interested in her latest projects can explore the current seasonal collections through New England Pumpkins and follow @NewEnglandPumpkins for visual examples of the installations.
FAQs
What does Tehillah Braun do?
Tehillah Braun is an interior designer and entrepreneur. She owns Tribe By Design and created New England Pumpkins, a seasonal porch-design service.
How did Tehillah Braun and Adam Braun meet?
They were introduced through mutual connections. Adam first heard about Tehillah at a rooftop gathering, and they later met face to face at a birthday dinner.
Does Tehillah Braun have twins?
Yes. Tehillah and Adam Braun have two sets of twins. Their older twins are Bayla and Dylan, and the couple now have four children altogether.
When did Tehillah Braun marry Adam Braun?
Tehillah and Adam Braun married in May 2014. Their wedding took place in Peekskill, New York.
What is New England Pumpkins?
New England Pumpkins is Tehillah Braun’s seasonal décor business. It provides curated pumpkin installations for homes, businesses and events in parts of Connecticut and New York.
